Tech-driven promotional campaign by Mastercard and Šibenik-Knin Tourist Board invites travelers from Italy and Netherlands to Croatia
Zagreb, November 30, 2022 – Mastercard and Croatian Šibenik-Knin County Tourist Board have teamed up in implementing a joint promotional campaign focusing on the markets of Italy and Netherlands. The innovative data-driven campaign, with an aim of motivating tourists to visit Croatia, is based on the data from Mastercard’s Tourism Insights platform that provides an overview of the needs, habits and passions of modern travelers. Visitors are targeted through digital advertising, social networks and PR, and activities will be carried out in these markets during December.